Resume

Christina M. Dick | christina@tfbagency.com | 757.509.2346

TFB Agency | Founder | April 2016 –

At TFB, we know social media. We believe that social media should amplify the things your business is already doing well and be a reflection of your values and performance. Whether you’ve been advertising for years or you’re just starting out, we create customized plans that integrate social media into your overall marketing, advertising and customer service strategies. We provide ongoing education and training to put the power in your hands to tap into the power of social media for the results that matter to your business.

Clients: Elements Beauty Shop, Patient First, James River Air Conditioning,

AQUENT | Social Recruiter | June2015-March 2016

-Source and recruit talent in the categories of product management, web/mobile development, creative direction, marketing, copywriting, email production, art direction and design.

-Launched the Find a Job Friday video series 

Big River | May 2014-June 2015

-Built Big River’s social media and content strategy offering including social integration into current client work scopes and new business opportunities
-Developed a strategic content strategy as an extension of the Big River re-brand that highlighted client relationships, employee diversity and accomplishments and industry expertise in addition to client work

-Leveraged internal talent to create community/culture content as well as industry content to showcase individual employees as thought leaders within and outside the company
-Developed social crisis communications strategy for Lumber Liquidators
-Developed influencer strategy for the rebranding of Hospital Hospitality House

-Launched the Wicked Taco brand’s social presence and created franchise social infrastructure
-Planned transition strategy and training guides for Wicked Taco, content and brand voice guidelines, empowering employees to create and manage content, allowing for the most authentic brand experience
-Concepted, created and executed the award-winning Summer of sweetFrog Challenge social campaign through the use of an innovative social listening research approach
Clients: sweetFrog, Virginia Lottery, Anthem, Wicked Taco, Lumber Liquidators, Virginia Farm Bureau, Hospital Hospitality House, RVA Pediatrics, Sotherly Hotels, Eagle Construction, kaléo

Virginia Commonwealth University | August 2014-Present| Adjunct Professor, Robertson School of Advertising and Culture

-Lead a class of juniors and seniors through the full process of research, strategy, ideation, content creation, execution and analytics/reporting of an advertising campaign

Capital One Financial | July 2013-April 2014
Sr. Community Management Associate | September 2013 – April 2014

-Launched and managed internal blog, Tweet of the Week, to increase social team’s role clarity/visibility throughout the company
-Directly managed Capital One’s social platforms, including the 84K follower Twitter account and 2.9mm fan Facebook page as part of a team of community managers
-Conducted research and provided strategy recommendations for the launch of the Capital One Instagram account
-Curated travel content for the Venture BucketList Tumblr blog
-Analyzed social conversation around the brand to seek engagement opportunities

Strategic Marketing Manager | July 2013 – September 2013
-Developed strategic content strategy recommendations for corporate YouTube and LinkedIn channels as part of the greater Capital One social ecosystem

The Martin Agency | June 2010 – June 2013 Community Manager | September 2011 – June 2013

-Led internal workshops on emerging social media to educate and empower staff to use social tools to improve business for clients and the company
-Developed content for and managed The Martin Agency’s social channels
-Advocated for each brand’s community by representing fan/customer feedback in campaign development conversations -Developed content strategies for brands across multiple platforms including Facebook, Twitter, Instagram and Pinterest -Wrote all content for Cool Whip and Stove Top’s Facebook, Twitter, Instagram and Pinterest accounts

-Directly managed all of Cool Whip and Stove Top’s owned social channels
-Travelled across the country with the GEICO Gecko to collect content for the social component award-winning Gecko Journey integrated campaign
-Performed social scours analyzing conversations around clients/competitors using Sysomos
-Created a process of continual content improvement through optimization based on insights from monthly/quarterly reports -Developed social strategy for the launch of the GEICO gecko’s first book.
Clients: GEICO, Kraft’s Cool Whip, Stove Top and Breakstone’s/Knudsen, Walmart, Virginia Museum of Fine Arts

Junior Local Broadcast Buyer | August 2010 – September 2011
Negotiated, trended and maintained broadcast television and radio schedules Clients: GEICO, Monsanto, Alltel, Saab

Assistant Local Broadcast Buyer | June 2010 – August 2010

Moroch | September 2009 – May 2010 Account Service

Client: McDonald’s

Community Involvement:
Planning Committee Member | TEDxRVA | February 2015-April 2015

Freelance Marketing Consultant and Speaker | February 2013-Present Marketing Consultant and Speaker:

-Lead Workshops/Lectures: “Bringing Big Brand Social Concepts and Strategies to Small Business” and “Leveraging Social Media For Career Growth” at Virginia Commonwealth University, ECPI, Richmond Chamber of Commerce, Richmond Social Media Club and The Center For Creative Change
-Develop and execute integrated marketing strategies for private clients that include social content strategies, paid blogger programs and public relations initiatives

-Mentor entrepreneurs through the Greater Richmond Chamber’s Small Business Development Center.

Richmond Ad Club | February 2011-Present President | 2015-Present

President | 2015-Present

Vice President | 2014-2015

Communications Chair| 2012-2014

Community Involvement Chair | 2011-2012

-Founded and manage The Richmond Ad Club Mentorship Program and Speaker Series

Richmond CenterStage Associates Board | December 2011-Present Chair | December 2014-Present
Marketing Co-Chair | December 2011- December 2014

Community Manager | Social Media Club of Richmond (SMCRVA) | June 2012-July 2013

Education:
Bachelor of Science in Mass Communications | Virginia Commonwealth University Concentration in Strategic Advertising | Minor in Marketing

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