Design like a Content Strategist

by christinamdick

“If you’re developing a content model or editorial calendar without first clearly understanding the vision, you could just be designing an editorial calendar that essentially becomes a system for being wrong on a regular basis. Like, once a week, we’re going to be doing something that is wrong, because it doesn’t completely connect to our organizations goals. All the books say just dive in and start doing an inventory. I don’t necessarily think that’s the best place to start. I think we need to have sort of a model for what content strategy is going to mean.” I really like the way Scott puts it here: