Karen McGrane on Content Strategy For a Mobile World.
“It doesn’t matter if you think that any one platforms or device is going to be the next big thing, because humanity’s desire for new devices and platforms has not yet been sated. There will be a next big thing. There will be a new platform, a new place to publish content. The organizations that will succeed are the ones who stop thinking about how they publish to any one platform and instead, change their entire publishing mindset to embrace the idea of publishing to any platform, any device, equally. That will require the true separation of content from form.”