Your Tweets Are Bad
I recently discovered this hilarious new twitter feed, Your Tweets are Bad. It collects retweets poking fun at brands whose efforts to “engage” are coming on just a little too strong. They’re following over 400 brands , everyone from Q-Tips to Mercedez Benz, ensuring they don’t miss a corny tweet. Here are a few of my favorites so far:
These last two are a great example of something tons of brands are struggling with. In case you haven’t worked in advertising, legal departments put the fear of God in us about getting sued when it comes to mentioning events, celebrities, companies, products, brands, people, places, things and pretty much anything and everything on social media. However, we’re all under pressure to engage in real-time, so tweets like these are what we end up with. Chobani poked fun at this game we play as brands with this tweet during the Oscars.
I can say without sarcasm that tweeting is hard. We’re all still trying to figure it out, but it’s fun to have a laugh along the way.